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Product Sense

Strategic Product Teardowns

Analyzing friction and market gaps in Microsoft Teams

  • Product Sense
  • UI/UX Critique
  • Market Analysis

See the work

Teams teardownGitHub
01

The Problem

To build a portfolio of product sense, I picked mature platforms instead of blank slates and went looking for the friction users had learned to tolerate. In Teams, the tension is clear: the centralisation that makes it indispensable is also what buries users in notifications. The challenge was moving past surface-level UI notes into strategic recommendations on positioning and market gaps.

02

Strategy & Solution

  • Built a 23-slide Microsoft Teams teardown covering the user journey, three personas, the competitive landscape and feature prioritisation.
  • Defined a North Star metric, Weekly Active Collaborative Users (WACU): the share of licensed seats doing real collaboration each week.
  • Mapped Teams' competitive positioning against Slack, Zoom, Google Workspace and Webex, and why it wins on cost, ecosystem fit and governance.
03

Impact

  • Proposed Focus Digest, an AI hub that batches low-priority pings and lets urgent @mentions through, and wireframed it.
  • Turned UI observations into four prioritised product fixes, scored on reach, impact and effort.
  • Explained why Teams is hard to leave: knowledge, content, workflow and governance lock-in.

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