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EdTech Strategy
Evaluating GTM Strategy for AI EdTech
Validating product desirability across B2C lines
- GTM Research
- GenAI
- Business Requirement Analysis
01
The Problem
Navneet Education faced onboarding friction across four emerging B2C AI edtech product lines. The core challenge: aligning a complex 3B-parameter domain LLM with intuitive user expectations to secure product desirability.
02
Strategy & Solution
- Ran customer discovery interviews to define core business requirements.
- Used process mapping to redesign the onboarding flow and cut friction points.
- Prototyped functional product workflows and formulated competitive pricing recommendations.
03
Impact
- Validated Product-Market Fit across 4 strategic B2C product lines.
- Reduced onboarding friction through targeted UX process mapping.
- Delivered an actionable pricing strategy for a domain-specific LLM.
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