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EdTech Strategy

Evaluating GTM Strategy for AI EdTech

Validating product desirability across B2C lines

  • GTM Research
  • GenAI
  • Business Requirement Analysis
01

The Problem

Navneet Education faced onboarding friction across four emerging B2C AI edtech product lines. The core challenge: aligning a complex 3B-parameter domain LLM with intuitive user expectations to secure product desirability.

02

Strategy & Solution

  • Ran customer discovery interviews to define core business requirements.
  • Used process mapping to redesign the onboarding flow and cut friction points.
  • Prototyped functional product workflows and formulated competitive pricing recommendations.
03

Impact

  • Validated Product-Market Fit across 4 strategic B2C product lines.
  • Reduced onboarding friction through targeted UX process mapping.
  • Delivered an actionable pricing strategy for a domain-specific LLM.

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